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LICENSING, A FORCE OF NATURE | TRACEY RICHARDSON EXPLORES PARTNERSHIPS WITH ENVIRONMENTAL PURPOSE

Happy New Year, and we should all make an effort to make it so, irrespective of the news we are bombarded with! Because, there is good news out there, especially in the world of licensing, where Partnerships with Purpose are driving positive environmental action, communication, and education.

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Aardman and Shaun the Sheep partner with The Sleep Charity for Better Sleep Week plush

Aardman Animations and Shaun the Sheep have partnered with the Sleep Charity to launch a new plush toy as part of the organisation’s annual awareness campaign, Better Sleep Week. As the charity’s ambassador, the Shaun the Sheep plush toy features a pillow with the campaign slogan ‘Sheep Dreams’ and will retail at £25, with 15

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ToyAid thanks the toy industry as over £140,000 is raised

Thanks to ToyAid and the support it received over recent months, more than £140,000 will go to charities addressing extreme poverty. ToyAid, the self-help organisation, so termed because it gained awareness for the toy industry across national radio while helping those less fortunate, wishes to thank the toy and entertainment industry for its support. That

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