A new direct to consumer online platform from Louis Kennedy

Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern-day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes. 

All of our beautifully crafted products, packaging and associated certification are ethically sourced and sustainably manufactured. Each limited edition is fabulously collectible and available exclusively through www.blugoblin.com having been created to celebrate a specific event, anniversary, launch or major milestone. Every Blu Goblin drop is unique and availability is strictly limited.

The first of these is live today: a range of 5 framed prints inspired by the highly successful 2021/2 exhibition, Tokyo: Art and Photography, supporting the work of the Ashmolean Museum.

The selection of prints covers a wide range of Japanese themes from classic cherry blossom and Geishas to architecture, transport and caricature.

Limited to just 250 per design, they are printed on the world’s first digital fine art paper made from 90 % bamboo and 10% cotton fibres and acid-free, offering a natural and environmentally friendly alternative to traditional paper. The handmade gallery frames are FSC certified. Made from solid wood, only from sustainable sources, with no veneers, MDF, or any other type of reconstituted materials.

Declan McCarthy, Head of Publishing and Licensing at the Ashmolean commented, “The Ashmolean is delighted to be working with Start Licensing and Blu Goblin, to be part of the launch of this exciting initiative. We are very proud of these limited edition prints, not only because they are beautifully crafted and ethically sourced, but that they will help to support our work and mission.

The Ashmolean is the world’s first public museum and has been inspiring minds since 1683”.

Blu Goblin was born as a direct result of two pilot programmes instigated by Louis Kennedy during the lockdown in 2020.

Thank You Baked Potato was the first. Sold exclusively online from a dedicated eCommerce page with a 3 week pre-sale window. With promotion via Matt Lucas’ own PR channels and twitter feed, with proceeds to Feed NHS

The second was a collaboration with BBC Children in Need and BBC Studios. A collection of 7 limited edition Pudsey bears sold exclusively DTC on BBC CiN’s website with promotion via BBC CiN Digital Channels. A 6 week pre-sale window with all proceeds to BBC Children in Need.

Grant Morgan, CEO of Louis Kennedy said, “The world has changed dramatically, as have consumer habits. Brands must now demonstrate that they care and stand for more than just profit. Consumers want the brands they love to commit to positive, social and environmental impact. To make a meaningful contribution to the quality of their lives, while also helping others. Charitable causes benefit from perfectly matched brand partnerships which bring PR, donor acquisition and most importantly funds to deliver their services”.  

The Louis Kennedy team is well known to the charity sector, with great pedigree, heritage and strong relationships, nurtured over 30 years. Key stakeholders in the licensing industry, hold equally longstanding relationships with the team based on trust, respect, innovation and the tremendous success of license/charity partnership development. 

Tracey Richardson, Director of Partnerships and Licensing at Louis Kennedy, commented, “The Licensing Industry has been extremely enthusiastic and supportive of Blu Goblin, especially considering that when I first started discussions back in the spring, the platform didn’t even have a name! The opportunity to create new products which add another dimension to the planned celebrations and demonstrate support for a cause close to the heart of the brand, were all reasons we’ve been able to deliver such a wonderful range of campaigns.”

Blu Goblin launches today with framed limited edition prints inspired by the recent Tokyo Art and Photography exhibition at the Ashmolean Museum. Coming Soon campaigns include the Beano and Dennis, Bullseye and Danger Mouse.

Creating a vibrant social following while building a rich user database, Blu Goblin will segment and deliver relevant messaging to a growing community of committed collectable enthusiasts, a plethora of fans of licensed brands, as well as an increasing base of existing Blu Goblin fans. Dynamic remarketing to these audiences, with information about current and future cross-sell collectable campaigns will make Blu Goblin the ‘go to’ platform for limited edition, framed art, models, figures and figurines.

Grant adds, “We will be building our own ecosystem, establishing ourselves as the ‘go to’ platform for global collectors.”