What we do

Louis Kennedy is, and always has been, a business with great purpose.

From innovative consultancy, ​development and implementation of dynamic strategies through to ​facilitating and executing imaginative partnerships, everything we create delivers measureable impact and social good.

The tangible measurement of our success is over £250M of new money delivered to good causes.

The intangible is the millions of families and animals, acres of land and square miles of oceans that have benefited from our work thus far.


The world has changed dramatically, as have consumer habits and Louis Kennedy help brands demonstrate they care and stand for more than just profit. Consumers want the brands they love to commit to positive, social and environmental impact. To make a meaningful contribution to the quality of their lives, while also helping others.

Pg Tips Monkey
Golden Shred Paddington bear marmalade


For our charity partners we consult on and execute market research projects, shape fundraising campaigns and generate significant income from both individuals and via corporate partnerships.

Brands and charities benefit from perfectly matched partnerships and for Louis Kennedy, it’s always been about the fit. For brands, a charity partnership can bring a wealth of employee benefits, customer loyalty and feel-good spirit while charities, in turn, receive PR to drive exposure, funding and donor acquisition.

Children with Cancer Mr Men Running top
The Tommy's Danceathon poster


In partnership with the world’s leading entertainment companies, we have facilitated and managed hundreds of classic and modern-day purpose driven character programmes, steering many clients unfamiliar with the licensing world through the process.

Looney Toones
Muppets full colour