YHA required evidence that the corporate sector would be a viable source of funding to expand their Breaks 4 Kids bursary scheme, so our experts carried out in-depth research into both the sector and the YHA, gathering feedback from children, school staff, hostel managers and the education team.

We presented a strategy which identified brands and retailers with the same target market as the YHA, who would find a partnership attractive. The charity created a post of Corporate Partnerships Manager within the fundraising team to drive the findings forward.