YHA required evidence that the corporate sector would be a viable source of funding to expand their Breaks 4 Kids bursary scheme, so our experts carried out in-depth research into both the sector and the YHA, gathering feedback from children, school staff, hostel managers and the education team.
We presented a strategy which identified brands and retailers with the same target market as the YHA, who would find a partnership attractive. The charity created a post of Corporate Partnerships Manager within the fundraising team to drive the findings forward.
“I am delighted with the thoroughness of your research and the evident commitment you have given this project. I loved the ideas you have developed.”
Caroline White, Chief Executive YHA (England & Wales)