We helped the charity secure all intellectual property rights in TV’s Monkey and, using expert knowledge, replicated the character’s distinctive knitted look over a variety of consumer collectables.
Five million soft toys appeared in packs of PG Tips raising significant funds for Comic Relief and increasing market share for the brand owner.
“Louis Kennedy worked closely to secure the IP in Monkey. The support offered was as a true partner and friend to Comic Relief, allowing us to maximise donations from a character brand we all know and love. Thanks to their work, Monkey has become an iconic symbol for us and our FMCG partner.”
Terry Mills, Head of Corporate Partnerships, Comic Relief