The NSPCC had created two children’s characters to help schools and families talk to children about “staying safe” and “speaking out” and wanted to evaluate if these could translate successfully into a licensed retail programme to generate new income.
Louis Kennedy developed and executed a comprehensive study including consultations with NSPCC staff and volunteers, school children and teachers, evaluation of use, reach, reaction and appeal of the characters relative to the competition for the target audience.
Our report supported three options for taking the project forward with risk assessments, potential outcomes, asset base and fundraising product development.
“NSPCC asked the Louis Kennedy team to help assess the commercial viability of owned intellectual property drawing upon their proven expertise of working with brands, suppliers, rights holders and charities. Their professionalism, action-orientation and commercial nous drove a robust process and drew valuable insights which have formed the foundation for ongoing workstreams. I’d recommend them highly”
Clive Gardiner, Head of Digital (Income Generation)