The NSPCC had created two children’s characters to help schools and families talk to children about “staying safe” and “speaking out” and wanted to evaluate if these could translate successfully into a licensed retail programme to generate new income.
Louis Kennedy developed and executed a comprehensive study including consultations with NSPCC staff and volunteers, school children and teachers, evaluation of use, reach, reaction and appeal of the characters relative to the competition for the target audience.
Our report supported three options for taking the project forward with risk assessments, potential outcomes, asset base and fundraising product development.