WOW is Living Streets’ year-round Walk to School challenge reaching more than 600,000 children in 2,200 schools across the UK. Pupils record how they get to school each day on an interactive WOW Travel Tracker and those who walk (skate, scoot or cycle) at least once per week for a month are rewarded with a themed badge.
Each year, the 11 WOW collectable badges follow a new theme, all of which are designed by pupils in an annual badge design competition. We make 5 million WOW badges every year, here in The UK, from sustainable materials and sources. Happy, healthy children walking on a happy, healthy planet.
We were also appointed to evaluate the potential for the campaign’s hero character “Strider” to move beyond the school gates and into the high street. A research study was devised and implemented, including consultations with schools, teachers and Living Streets staff along with a wide ranging competitive review.