By creating licensed online partnerships, and with a growing emphasis on eco-friendly products, we can make an even greater impact on our environment by raising funds for green causes.
We approached the owners of the IFL Science brand, a perfect license for this initiative, with a deep focus on environmental issues and 25 million active Facebook fans, simultaneously engaging with SHO as the partner/e-tailer for exclusive reusable bottles.
Louis Kennedy identified One Tree Planted as the perfect fit for the brief with uniquely designed bottles celebrating Plant A Tree Day, raising funds to plant 4,000 trees with IFLS matching a further 4,000.
“We’re thrilled to be working with like-minded organisations to make a positive difference to the environment. The campaign is perfectly aligned with our mission at IFLS.”
Michele Kuprewicz, Head of Retail and Licensing, IFLScience