Children with Cancer Mr Men logos

To mark the 30th anniversary of the Mr. Men and Little Miss characters, in partnership with Children with Cancer, we devised a creative campaign where school children sponsored their favourite MM & LM character to run The London Marathon in return for exclusive character product.

The campaign was communicated to 9 million school children and their families, with funds raised split equally between school and charity.

The Funds for School campaign delivered over 3 million collectables while Louis Kennedy won Institute of Sales Promotion (ISP) and European Federation of Sales Promotion (EFSP) awards in recognition of the work.

Children with Cancer Mr Men Running top
Mr Men Children with Cancer
Mr Men cartoons

“As a charity, our knowledge of the world of licensing was limited but Louis Kennedy made the process seamless for us. They professionally managed the partnership, helped shape the fundraising proposition and designed exclusive and limited edition collectables loved by children across The UK. They are a true pleasure to work with and always deliver their promise.”

Cliff O’Gorman, Trustee