To mark the 30th anniversary of the Mr. Men and Little Miss characters, in partnership with Children with Cancer, we devised a creative campaign where school children sponsored their favourite MM & LM character to run The London Marathon in return for exclusive character product.
The campaign was communicated to 9 million school children and their families, with funds raised split equally between school and charity.
The Funds for School campaign delivered over 3 million collectables while Louis Kennedy won Institute of Sales Promotion (ISP) and European Federation of Sales Promotion (EFSP) awards in recognition of the work.