BBC Children in Need has raised over £1 billion since its’ annual fundraiser began in 1980. Louis Kennedy’s contribution is evidenced by its’ introductions to core corporate partners and the development of innovative Pudsey products.
Over time we have also helped raise participation and income using alternative intellectual property, having brokered award-winning partnerships with BBC Worldwide and The Jim Henson Company. Rights in The Tweenies and The Muppets raised over £500,000 through a raft of partners including McDonalds, HSBC and The Arcadia Group.