BBC Children in Need has raised over £1 billion since its’ annual fundraiser began in 1980. Louis Kennedy’s contribution is evidenced by its’ introductions to core corporate partners and the development of innovative Pudsey products.
Over time we have also helped raise participation and income using alternative intellectual property, having brokered award-winning partnerships with BBC Worldwide and The Jim Henson Company. Rights in The Tweenies and The Muppets raised over £500,000 through a raft of partners including McDonalds, HSBC and The Arcadia Group.
“We’re delighted to be working with the team at Louis Kennedy once again. Their creativity, ability to work at speed, industry knowledge and a truly excellent service always adds something new and exciting, especially in our 40th year”.
Tim Bunting, Head of High Value Partnerships, BBC Children in Need