We presented The Teletubbies to Barnardo’s while both were celebrating milestone 20-year anniversaries.
The new-look Teletubbies launched on CBeebies as they became the ambassadors for the charity’s flagship walking event for little people – “The Big Toddle”. The Teletubbies also fronted the social media campaign to drive sign up for Toddle, evidencing the power of characters talking directly to a fan base to drive participation outside of Barnardo’s focus on nurseries.
To compliment the partnership, Louis Kennedy designed exclusive Teletubbies merchandise only available through Barnardo’s shops. Funds raised supported the most vulnerable children, young people and families across the UK.
“I am delighted Barnardo’s is collaborating with the Teletubbies during this special year. My children grew up watching the Teletubbies, so seeing them at our Brixton store brought back lots of very happy memories for me. Our exclusive range of merchandise is a bright, fun and collectable way to support and make a difference to the thousands of children and young people we help each year.”
Javed Khan, Chief Executive, Barnardo’s